Skip to Main Content

Digital and News Literacy

What Is A "Filter Bubble"?

filter bubble is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The choices made by the algorithms are not transparent. Prime examples are Google Personalized Search results and Facebook's personalized news stream. The term was coined by internet activist Eli Pariser in his book by the same name. According to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Pariser related an example in which one user searched Google for "BP" and got investment news about British Petroleum while another searcher got information about the Deepwater Horizon oil spill and that the two search results pages were "strikingly different". The bubble effect may have negative implications for civic discourse, according to Pariser, but there are contrasting views suggesting the effect is minimal and addressable. (Taken from Wikipedia)

 

What Is Confirmation Bias?

Since the content seen by individual social media users is influenced by algorithms that produce filter bubbles, users of social media platforms are more susceptible to confirmation bias and may be exposed to biased, misleading information. Confirmation Bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses (Taken from Wikipedia).

Belief & Social Influence

Other psychology terms related to beliefs and social influence:
  • Motivated Reasoning is an emotion-biased decision-making phenomenon studied in cognitive science and social psychology. This term describes the role of motivation in cognitive processes such as decision-making and attitude change in a number of paradigms, including: Cognitive dissonance reduction; beliefs about others on whom one's own outcomes depend; and evaluation of evidence related to one's own outcomes.
  • Collective or Group Identity is a person’s sense of belonging to a particular group. At its core, the concept describes social influence within a group
  • Cognitive Dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values. The occurrence of cognitive dissonance is a consequence of a person's performing an action that contradicts personal beliefs, ideals, and values; and also occurs when confronted with new information that contradicts said beliefs, ideals, and values.

Definitions taken from Wikipedia